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9 – Going Small


What makes a live marketing event effective? Does it really need to be big and feature the biggest names in the industry? In this case study, learn how to plan a small and successful event that delivers great content and value.


Topics discussed:

00:53 – Today’s case study: A young & passionate Internet marketer
02:17 – Positioning yourself in the market
03:20 – Where did this big event go wrong?
04:42 – Big vs.small event: Thoughts?
06:06 – Framing the expectation
06:54 – Bonding with the community
07:20 – The rewards of focusing on content
08:05 – What’s great about live events
09:22 – 5 key ideas to building an event that sells
13:50 – A rule when working with James & Taki
14:13 – From big to small event
14:51 – A sustainable model (in business and in life)
15:32 – An upcoming live event
16:10 – Biggest ideas from this case study
19:15 – 3-part homework for people planning an event
23:57 – 2 reminders


Offer value instead of pitches. [Click To Tweet].
Content creates products. [Click To Tweet].
5 key ideas for a successful event. [Click To Tweet].
Make it small and strategic. [Click To Tweet].
Planning is key. [Click To Tweet].

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  • Steve McCready

    Another great episode, guys. Love the practical info and the lack of hype!

    • Thanks Steve!

    • Taki Moore

      Steve, when James and I talk privately, it’s always been practical, and no BS. the podcast is just a natural extension of our styles. Glad you like it as much as we do…

  • Kieran McDonogh

    Another home run guys. Have listened to this 2 times already, have downloaded the sketched framework, and have a project going on right now I can use this in. Its a webinar, but the framework you’ve provided will still fit nicely even though its not a live event.

    yes I know Mario and I was in fact at the the event you are talking about last year in San Diego. And yup – I was one of the guys out in the foyer, bar, etc hanging with my marketing buddies. From my perspective it was an awesome memorable event for a networking perspective as I flew from NZ to attend.

    Can’t wait to implement this framework in our current project as we have 2000 new customers to take care of, and this will help a bunch!!

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