19 – The Why Ladder
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Todd held a product launch, made a big splash and earned some money. How did he do it? Let’s connect the dots backwards and learn the secrets behind the “Why” framework.
In this week’s case study:
01:51 – Not a problem, an opportunity
02:58 – Here’s a Hollywood cliffhanger
03:34 – What made the biggest difference
04:02 – Packaging your IP
05:02 – Why using frameworks is a must
06:11 – Literally learn what Todd did here
06:57 – Building the Why model
08:07 – A currency that matters
09:01 – What a ladder accomplishes
10:01 – A magic trick to sell rubbish
11:53 – The content and the response
13:09 – Lessons to take away
15:40 – A product that sells itself
17:28 – Need a framework? Get help.
Tweetables:
Everyone knows what to do with a ladder. [Click To Tweet]
Don’t outspend, out-teach. [Click To Tweet]
Just make good products. [Click To Tweet]
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