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6 – One Product


When Kristin Thompson joined James’ community, she was offering several different products . On James’ advice, she adopted a business model that focused her energy and yielded better, longer-lasting financial results. Hear her story in this episode of SalesMarketingProfit.

One killer product is better than several small ones

One killer product is better than several small ones


In today’s podcast episode:

01:04 – This episode’s case study
02:09 – How the podcast works
03:00 – The drawback of having several little products
04:17 – One great product
05:37 – Putting it together
06:43 – Bringing the subscription model into play
09:48 – Actioning the offer
11:24 – A look at the results
13:59 – Since when is the answer to too much “More”?
14:47 – Elements you need to move through the offer
15:50 – The moral of the story
16:32 – Clay Collins’ Five Ones
18:13 – James’ Three Rs
19:33 – Comments from a listener
20:46 – Action steps for the episode

Reduce your product line. [Cick To Tweet]

Sometimes the answer is LESS. [Cick To Tweet]

It’s not the bits, it’s the result. [Cick To Tweet]


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