6 – One Product
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When Kristin Thompson joined James’ community, she was offering several different products . On James’ advice, she adopted a business model that focused her energy and yielded better, longer-lasting financial results. Hear her story in this episode of SalesMarketingProfit.
One killer product is better than several small ones
In today’s podcast episode:
01:04 – This episode’s case study
02:09 – How the podcast works
03:00 – The drawback of having several little products
04:17 – One great product
05:37 – Putting it together
06:43 – Bringing the subscription model into play
09:48 – Actioning the offer
11:24 – A look at the results
13:59 – Since when is the answer to too much “More”?
14:47 – Elements you need to move through the offer
15:50 – The moral of the story
16:32 – Clay Collins’ Five Ones
18:13 – James’ Three Rs
19:33 – Comments from a listener
20:46 – Action steps for the episode
Tweetables:
Reduce your product line. [Cick To Tweet]
Sometimes the answer is LESS. [Cick To Tweet]
It’s not the bits, it’s the result. [Cick To Tweet]
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