Home Top Opt-In

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

5 – Money Map


Play

Taki’s student Rob had hit the ceiling in his capacity to take on clients. There seemed no room for scaling in his book-writing and promotion service. In this episode of SalesMarketingProfit, see how a change in sales strategy and the smart use of frameworks led to greater profit and the creation of a genuine business for Rob.

robs-map

Rob’s Map 1

 

In this week’s episode:

01:58 – Introducing Rob
02:49 – The concept of “unwrapping”
04:09 – The full situation
06:10 – No capacity for scaling
07:55 – Attract, convert, deliver
09:07 – What Taki and Rob did
10:21 – The importance of frameworks
10:49 – Does enthusiasm really sell?
11:55 – A strange interruption
12:45 – Playing doctor
14:36 – From one sale in ten calls  to one in two
16:40 – A formula for value
17:03 – The money map
18:48 – A look at Rob’s sales funnel
22:47 – The point of qualifying prospects
24:39 – What Rob’s clients get
25:43 – The scaling process
27:22 – Rob’s results
28:56 – In summary
31:28 – Action steps for the listener

 

robs-map-2

Rob’s Map 2

Tweetables:
Be the doctor, not the pal. [Click To Tweet]

Value equals price times ten. [Click To Tweet]

Seek to assess rather than impress. [Click To Tweet]
 
Feel free to leave your comments below
 
Visit James
Visit Taki